About the project
20.02 Beauty Space is a premium beauty salon in Zurich, founded by Daria Bonya around a philosophy of intentional care and quiet luxury. The brand — Effortless. Natural. You. — needed a website as calm and refined as the space itself, presenting a full menu of services to an affluent, design-literate audience.
Design a sophisticated, minimalist site that positions the salon at the high end of the market: serene visuals, an intuitive service structure — manicure, pedicure, brows, lashes, make-up, SPA, and combo packages — and a prominent, frictionless booking path for an appointment-only model.
We led with soft, neutral tones, generous whitespace, and editorial photography to convey stillness and presence. A clear information architecture — The Woman, The Space, Services, The Artists, Connect — tells the brand story while guiding visitors toward Book Now. Google Maps integration, clean navigation, and a mobile-first layout make the premium experience effortless everywhere.
A tranquil, high-end digital presence that mirrors the salon's craft — stronger luxury positioning, clearer service communication, and a booking-focused journey designed to attract and convert discerning clients in Zurich.